"Identities are beginning of everything. They are how something is recognised and understood. What could be better than that?"
Paula Scher
"The logo is an identifier but it is also something that stands in for who you are."
Steven Heller
"It took me a few seconds to draw it but it took me 34 years to learn how to draw it in a few seconds."
Paula Scher
"Good typography, first, makes words readable. As its best, it does something more: it helps express the animating spirit of the ideas behind the words."
Micheal Bierut
"Design is so simple. That’s why it’s so complicated."
Paul Rand
"Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity."
Saul Bass
"Less is not more. Just enough is more."
Milton Glaser
"Thinking about design is hard, but not thinking about it can be disastrous."
Ralph Caplan
"I strice for two things in design: simplicity and clarity. Great design is born of those two things."
Lindon Leader
"Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability."
Hermann Zapf
"Design is thinking made visual."
Saul Bass
"Design is a formal response to a strategic question."
Mariona Lopez
"What’s dangerous is when designers use a language that people can’t understand."
Paula Scher
"Design is the silent ambassador of your brand."
Paul Rand
"Eventually everything connects - people, ideas objects. The quality of the connection is the key to quality per se."
Charles Eames
"Words have meaning, type has spirit."
Paula Scher
"A logo derives meaning from the quality of the thing it symbolizes, not the other way around."
Paul Rand
"Design is not art. Design is utilitarian, art is not.
There is no design without discipline."
Massimo Vignelli
"Humor is all about timing."
Steven Heller
"Design is not just how it looks or how it feels like. Design is how it works."
Steve Jobs
"Typography is the hidden tool for manipulation within society."
Neville Brody
"Design is the conscious effort to impose a meaningful order."
Victor Papanek
"Recognizing the need is the primary condition."
Charles Eames
"Computers are to design as microwaves are to cooking."
Milton Glaser
"Use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (ever once in a while) change the world."
Micheal Bierut
"Design is the intermediary between information and understanding."
Hans Hoffman
"Logos are a graphic extension of the internal realities of a company."
Saul Bass
"Typography is what language looks like."
Ellen Lupton
"The great thing about graphic design is that it is almost always about something else."
Michael Bierut
"Styles come and go. Good design is a language, not a style."
Massimo Vignelli
"When you make something no one hates, no one loves it."
Tibor Kalman
"Color does not add a pleasant quality to design, it reinforces it."
Pierre Bonnard
"The problem contains the solution."
Michael Beirut
"We like design to be visually powerful, intellectually elegant and above all, timeless."
Massimo Vignelli
"The real questions are: Does it solve a problem? Is it serviceable? How is it going to look in ten years?"
Charles Eames
"There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for."
Milton Glaser
