"Design is the conscious effort to impose a meaningful order."
Victor Papanek
"What’s dangerous is when designers use a language that people can’t understand."
Paula Scher
"Design is not art. Design is utilitarian, art is not.
There is no design without discipline."
Massimo Vignelli
"It took me a few seconds to draw it but it took me 34 years to learn how to draw it in a few seconds."
Paula Scher
"Styles come and go. Good design is a language, not a style."
Massimo Vignelli
"Thinking about design is hard, but not thinking about it can be disastrous."
Ralph Caplan
"Design is so simple. That’s why it’s so complicated."
Paul Rand
"Typography is the hidden tool for manipulation within society."
Neville Brody
"Good typography, first, makes words readable. As its best, it does something more: it helps express the animating spirit of the ideas behind the words."
Micheal Bierut
"I strice for two things in design: simplicity and clarity. Great design is born of those two things."
Lindon Leader
"Identities are beginning of everything. They are how something is recognised and understood. What could be better than that?"
Paula Scher
"When you make something no one hates, no one loves it."
Tibor Kalman
"Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability."
Hermann Zapf
"The problem contains the solution."
Michael Beirut
"Design is a formal response to a strategic question."
Mariona Lopez
"The logo is an identifier but it is also something that stands in for who you are."
Steven Heller
"We like design to be visually powerful, intellectually elegant and above all, timeless."
Massimo Vignelli
"The real questions are: Does it solve a problem? Is it serviceable? How is it going to look in ten years?"
Charles Eames
"Recognizing the need is the primary condition."
Charles Eames
"Color does not add a pleasant quality to design, it reinforces it."
Pierre Bonnard
"Eventually everything connects - people, ideas objects. The quality of the connection is the key to quality per se."
Charles Eames
"Typography is what language looks like."
Ellen Lupton
"Design is the intermediary between information and understanding."
Hans Hoffman
"Use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (ever once in a while) change the world."
Micheal Bierut
"Computers are to design as microwaves are to cooking."
Milton Glaser
"Humor is all about timing."
Steven Heller
"The great thing about graphic design is that it is almost always about something else."
Michael Bierut
"Logos are a graphic extension of the internal realities of a company."
Saul Bass
"Words have meaning, type has spirit."
Paula Scher
"Design is thinking made visual."
Saul Bass
"There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for."
Milton Glaser
"Design is not just how it looks or how it feels like. Design is how it works."
Steve Jobs
"A logo derives meaning from the quality of the thing it symbolizes, not the other way around."
Paul Rand
"Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity."
Saul Bass
"Less is not more. Just enough is more."
Milton Glaser
"Design is the silent ambassador of your brand."
Paul Rand
