"Recognizing the need is the primary condition."
Charles Eames
"Design is the silent ambassador of your brand."
Paul Rand
"Identities are beginning of everything. They are how something is recognised and understood. What could be better than that?"
Paula Scher
"Design is not art. Design is utilitarian, art is not.
There is no design without discipline."
Massimo Vignelli
"Design is thinking made visual."
Saul Bass
"Design is the intermediary between information and understanding."
Hans Hoffman
"Eventually everything connects - people, ideas objects. The quality of the connection is the key to quality per se."
Charles Eames
"Thinking about design is hard, but not thinking about it can be disastrous."
Ralph Caplan
"Humor is all about timing."
Steven Heller
"Computers are to design as microwaves are to cooking."
Milton Glaser
"Use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (ever once in a while) change the world."
Micheal Bierut
"Less is not more. Just enough is more."
Milton Glaser
"Color does not add a pleasant quality to design, it reinforces it."
Pierre Bonnard
"It took me a few seconds to draw it but it took me 34 years to learn how to draw it in a few seconds."
Paula Scher
"There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for."
Milton Glaser
"What’s dangerous is when designers use a language that people can’t understand."
Paula Scher
"I strice for two things in design: simplicity and clarity. Great design is born of those two things."
Lindon Leader
"Words have meaning, type has spirit."
Paula Scher
"We like design to be visually powerful, intellectually elegant and above all, timeless."
Massimo Vignelli
"Design is not just how it looks or how it feels like. Design is how it works."
Steve Jobs
"Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity."
Saul Bass
"The logo is an identifier but it is also something that stands in for who you are."
Steven Heller
"Typography is what language looks like."
Ellen Lupton
"The great thing about graphic design is that it is almost always about something else."
Michael Bierut
"Design is so simple. That’s why it’s so complicated."
Paul Rand
"Typography is the hidden tool for manipulation within society."
Neville Brody
"Design is the conscious effort to impose a meaningful order."
Victor Papanek
"A logo derives meaning from the quality of the thing it symbolizes, not the other way around."
Paul Rand
"The real questions are: Does it solve a problem? Is it serviceable? How is it going to look in ten years?"
Charles Eames
"Good typography, first, makes words readable. As its best, it does something more: it helps express the animating spirit of the ideas behind the words."
Micheal Bierut
"When you make something no one hates, no one loves it."
Tibor Kalman
"Styles come and go. Good design is a language, not a style."
Massimo Vignelli
"Design is a formal response to a strategic question."
Mariona Lopez
"Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability."
Hermann Zapf
"Logos are a graphic extension of the internal realities of a company."
Saul Bass
"The problem contains the solution."
Michael Beirut
