"Recognizing the need is the primary condition."
Charles Eames
"Computers are to design as microwaves are to cooking."
Milton Glaser
"I strice for two things in design: simplicity and clarity. Great design is born of those two things."
Lindon Leader
"Thinking about design is hard, but not thinking about it can be disastrous."
Ralph Caplan
"Logos are a graphic extension of the internal realities of a company."
Saul Bass
"It took me a few seconds to draw it but it took me 34 years to learn how to draw it in a few seconds."
Paula Scher
"Typography is what language looks like."
Ellen Lupton
"The great thing about graphic design is that it is almost always about something else."
Michael Bierut
"Identities are beginning of everything. They are how something is recognised and understood. What could be better than that?"
Paula Scher
"Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability."
Hermann Zapf
"Design is the intermediary between information and understanding."
Hans Hoffman
"The problem contains the solution."
Michael Beirut
"There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for."
Milton Glaser
"When you make something no one hates, no one loves it."
Tibor Kalman
"What’s dangerous is when designers use a language that people can’t understand."
Paula Scher
"Good typography, first, makes words readable. As its best, it does something more: it helps express the animating spirit of the ideas behind the words."
Micheal Bierut
"The logo is an identifier but it is also something that stands in for who you are."
Steven Heller
"Design is the silent ambassador of your brand."
Paul Rand
"Design is not art. Design is utilitarian, art is not.
There is no design without discipline."
Massimo Vignelli
"Design is so simple. That’s why it’s so complicated."
Paul Rand
"A logo derives meaning from the quality of the thing it symbolizes, not the other way around."
Paul Rand
"Words have meaning, type has spirit."
Paula Scher
"The real questions are: Does it solve a problem? Is it serviceable? How is it going to look in ten years?"
Charles Eames
"Typography is the hidden tool for manipulation within society."
Neville Brody
"Less is not more. Just enough is more."
Milton Glaser
"Design is not just how it looks or how it feels like. Design is how it works."
Steve Jobs
"Color does not add a pleasant quality to design, it reinforces it."
Pierre Bonnard
"Design is the conscious effort to impose a meaningful order."
Victor Papanek
"We like design to be visually powerful, intellectually elegant and above all, timeless."
Massimo Vignelli
"Styles come and go. Good design is a language, not a style."
Massimo Vignelli
"Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity."
Saul Bass
"Eventually everything connects - people, ideas objects. The quality of the connection is the key to quality per se."
Charles Eames
"Design is a formal response to a strategic question."
Mariona Lopez
"Humor is all about timing."
Steven Heller
"Design is thinking made visual."
Saul Bass
"Use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (ever once in a while) change the world."
Micheal Bierut
